Remove CPA Remove Healthcare Remove Social Advertising
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. In many sectors, CPMs have doubled in just two years, forcing brands to spend more for less visibility.

Media 59
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Innovations in Search and Social Advertising

Basis

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands.