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GA4 Server-Side Tagging Setup: A Complete GDPR-Compliant Guide for 2025

Single Grain

analytics.yourdomain.com) for first-party data, and minimum specs of 2 vCPUs and 4GB RAM for 1,000+ requests per second. Essential configuration steps include persisting client ID with secure, HttpOnly cookies and configuring cross-subdomain cookie tracking.

GDPR 52
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How to measure marketing’s value in the inevitable cookieless future

Martech

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. If so, ignite a conversation around leveraging new techniques less reliant on third-party cookies.

Cookies 122
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Is Google Analytics going away? What marketers need to know

Martech

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 128
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How much to spend on SEO: Budget strategies that fit your business

Martech

Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI. What about e-commerce conversions? Or closed won deals?

SEO 122
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Everything Advertisers Need to Know About Behavioral Targeting

Brid.tv

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Pixel is a piece of Javascript that collects first-party cookies. For example, Meta offers this function, ensuring that businesses use the most converting advertising method, resulting in an exceptional ROI. Look through all these ads and include the ones that will best target your audience and increase your ROI.

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10 martech predictions of what won’t happen in 2025

Martech

We solve the problem of attribution and ROI Nope. Were still a long way from being able to directly attribute results to multichannel campaigns or determine the exact ROI for a particular activity. search ads for ecommerce), if you work in a discipline like PR, you likely wont be able to measure ROI realistically for many years.

MarTech 117