Conversion First-Party Cookies GDPR 
Single Grain
JUNE 16, 2025
A mid-market e-commerce retailer discovered they were losing 35% of their conversion tracking data to ad blockers and browser privacy changes. Within three months of implementing a proper GA4 server-side tagging setup , they recovered 28% of previously lost conversion data and improved overall data accuracy by 42%.
Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Examining the profits and sales of various companies across myriad sectors in 61 European countries, this report highlights two key areas in which GDPR has affected businesses. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?
Clearcode
JANUARY 22, 2023
It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.
Basis
FEBRUARY 29, 2024
Ensuring Privacy Compliance To maximize their first-party data, advertisers must collect, store, and leverage it in ways that honor consumer privacy and comply with digital advertising regulations. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior.
Digiday
JUNE 8, 2022
Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.
Expert insights. Personalized for you.
52 
Let's personalize your content