Conversion Rate Machine Learning Mobile Search Pop-Up 
Single Grain
DECEMBER 20, 2019
An average person conducts 3-4 searches every single day. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Google’s AI system uses machine learning to automatically optimize for conversions in each auction.
Single Grain
DECEMBER 6, 2019
If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate.
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