Single Grain

JANUARY 6, 2020

Finance/Accounting. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. Native advertising will be widely adopted. Unbundling strategies will help to improve conversions. Management.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

APRIL 29, 2025

Microsoft Advertising: The Cost-Efficient Contender Microsoft Advertising (formerly Bing Ads) emerges as the leading alternative to Google Search, with performance metrics that should capture any marketer’s attention. Lower competition : Less saturated advertising environment compared to Google and Facebook.

Media 52

Media ROI CPC CPA 52

Lemonads

AUGUST 5, 2020

Why is Outbrain so extraordinary for advertisers and publishers ? Not only has Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link, without talking about their 25x more monthly downloads per month! What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Single Grain

NOVEMBER 28, 2023

Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. This allows brands to send customers messages that are relevant to their interests, which can lead to higher conversion rates.

Marketing 126

Marketing First-Party Cookies SEO Audience 126