How CPGs can realize the value of first-party data with a CDP
Martech
JANUARY 3, 2023
But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. On top of that, many of the media measurement approaches (e.g.,
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