Martech

JUNE 11, 2025

In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!) Ask leadership, “How much are you willing to spend on brand without expecting immediate ROI?”

Education 113

Education Clickbait Communications Audience 113

Martech

FEBRUARY 11, 2025

Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. ” Reason : Direct focus on results, optimization and achieving better ROI. Example: “Guess Whats Driving 60% of Our Sales This Month?”

A/B Testing 119

A/B Testing Clickbait Conversion Impressions 119

Adtaxi

JUNE 1, 2022

The channel’s rare combination of favorable ROI metrics and immunity to the effects of increasingly strict privacy regulations makes it a viable outlet for effective, personalized digital campaigns. contact us. Email marketing is alive and well in 2022.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Single Grain

JULY 9, 2021

How to Create a Native Advertising Campaign for Ecommerce. In fact, you should be happy to see an ROI of -50% in the first few days or weeks, as the ad networks will show your ads in the wrong placements (i.e., Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134