Martech
MARCH 10, 2022
It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. It will also require marketers to shift and look at metrics differently.
Single Grain
JULY 31, 2023
Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.
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