How CPGs can realize the value of first-party data with a CDP
Martech
JANUARY 3, 2023
How using a CDP can help CPGs harness the value of first-party data. How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. CPGs and third-party audiences.
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