How CPGs can realize the value of first-party data with a CDP
Martech
JANUARY 3, 2023
brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea. Establishing (or replacing) centralized audience activation management. Get MarTech! On top of that, many of the media measurement approaches (e.g., In your inbox.
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