How CPGs can realize the value of first-party data with a CDP
Martech
JANUARY 3, 2023
brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. retailers) to own the direct consumer purchase experience, in recent years, many brands have been investing more and more in direct-to-consumer efforts. Plan ROI measurement from the beginning, including control group management.
89 
Let's personalize your content