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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user.

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Ad Exchange Ad Server Ad Space Ad network 40
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Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

InMobi

SEPTEMBER 11, 2019

An omnichannel DSP is very different than a niche or highly specialized DSP. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Often, these DSPs are ideal to scale top-of-funnel awareness. What is a DSP Anyway?

Demand Side Platform 52
Demand Side Platform Ad Exchange Impressions Machine Learning 52
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