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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. SmartHub's Features Have No Limits!

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. Since they don’t always own the real estate, marketers dabble less in contextual personalization.