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Martech
JULY 25, 2025
Dig deeper: As Google brings back cookies, marketers stick with privacy-first strategies Privacy expectations have changed Legislation like GDPR, CCPA and their global cousins have done more than shift legal requirements. Clumsy cookie banners that look more like pop-up ads and vague opt-ins erode trust. Granular in control (e.g.,
Martech
NOVEMBER 29, 2023
Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience.
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Martech
JANUARY 8, 2024
The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.
Martech
NOVEMBER 1, 2021
The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference.
Martech
DECEMBER 16, 2021
Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. The post How to build trust and value privacy with a consent management platform appeared first on MarTech. Today’s consumers are increasingly concerned with protecting their personal data.
Martech
JANUARY 22, 2024
Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Status: Public Beta Applicable HubSpot Hubs: Marketing Hub Applicable HubSpot Tiers: Professional and Enterprise Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Learn how to set up a consent banner.
Martech
OCTOBER 30, 2023
First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Get MarTech!
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