Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Goal: Improve ROI ROI (Return on Investment) : Measures the profitability of the campaign, calculated by (Revenue – Cost of the campaign) / Cost of the campaign.
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