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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface.

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Modern Programmatic Monetization Strategies

Adtelligent

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources. Display Ads.