Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers.

CPC 52

CPC CPM CPA Impressions 52

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Payment Model Minimum Traffic CPM, CPC, CPA N/A. Finally, all three basic monetization models are available — CPM, CPC, and CPA.

Ad network 52

Ad network CPC CPM CPA 52