Banner Clickbait Viewability 
InMobi
NOVEMBER 14, 2023
Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? Viewable, fraud-free, and brand safe are must-haves. If you have, it was probably a Made-for-Advertising (MFA) site.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Here is an example of a banner ad placed at the bottom of the screen.
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