MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. hovering, expanding).

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Brid.tv

SEPTEMBER 26, 2022

Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. The platform’s targeting options are intent-oriented.

Ad network 52

Ad network CPC CPM CPA 52

Kevel

MARCH 28, 2022

Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Such rates may be less interesting if you’re pitching just rectangular banner ads.

CPC 52

CPC CPM CPA Impressions 52