Remove Audience Remove Clickbait Remove GDPR
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Real persuasion doesn’t require manipulation

Martech

These are illegal in many countries, including EU members, who are subject to GDPR. What ethical persuasion looks like Persuasion respects your audience and builds trust. In a world full of clickbait, be the brand your customers can trust. They are exploitation dressed up in pixels and popups. Write with clarity.

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Privacy plus personalization: The new frontier of digital advertising

Martech

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment.

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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. Together with News UK and Reach, DMG Media control over 40 percent of the audience reach of the UK’s online news brands. Some advertisers have responded that the notes themselves can be misleading.

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