Smart-Hub

APRIL 1, 2024

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Basis

FEBRUARY 29, 2024

Ensuring Privacy Compliance To maximize their first-party data, advertisers must collect, store, and leverage it in ways that honor consumer privacy and comply with digital advertising regulations. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Impressions 69

Ad Monsters

FEBRUARY 13, 2024

Third-party companies that capture data without the consumer’s knowledge are irksome, especially when one considers how much money those companies have made from those data sales. Understanding how companies use these cookies and distinguishing between first-party and third-party sources is crucial.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.

Agency 102

Agency Cookies Marketing First-Party Cookies 102