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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. Key Takeaways TikTok ads offer conversion rates between 1.1% Let’s put these metrics in context: Metric TikTok Industry Average* What It Means Conversion Rate 1.1% – 2.4%

ROI 52
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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC 111
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Paid advertising: Tips to boost qualified leads and reduce costs

Martech

A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98
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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI 52
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Why Digital Marketing in a Recession is Crucial: And How to Do It

Single Grain

” Unlike traditional advertising, digital marketing provides precise measurement of performance, allowing marketers to track and maximize conversion opportunities. Focus on improving your Google Ads cost-per-click (CPC) by leveraging long-tail keywords, implementing negative keywords, and scheduling ads strategically.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA). Decreasing conversion rates. Consider tracking: Interaction rate (percentage of viewers who interact). Completion rate for multi-step interactions.