Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Clearcode

MARCH 21, 2023

Key Features of an Ad Network Traffic and audience detection and campaign matching: Identifying the traffic source and audiences and matching them with relevant ad campaigns. Advanced reporting: Displaying various metrics relating to the performance of the ad campaigns and audiences. Should You Build or Rent an Ad Network?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52