Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JULY 24, 2023

Analytics Comprehensive analytics capabilities are essential for publishers to gain insights into their ad performance and make data-driven decisions. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. publishers).

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

FEBRUARY 26, 2023

The Main Advantages of Client-Side Ad Insertion What Is Server-Side Ad Insertion (SSAI)? The Main Advantages of Server-Side Ad Insertion What’s the Difference Between Client-Side Ad Insertion and Server-Side Ad Insertion? Ads can be inserted over a linear slate, so no black screens.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Clearcode

MARCH 21, 2023

However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fill rates. Many ad networks specialize in certain types of inventory, including Premium ad networks: Offer inventory from the top publisher brands (e.g.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52