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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52
Demand Side Platform Ad Exchange Ad Space Ad Inventory 52
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How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

Header Bidding 79
Header Bidding Fill rate Ad Server Audience 79
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