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How Publishers Can Make More Money With AdTech

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Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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How much ad revenue can apps generate?

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This disparity is also evident across genres; for example, gaming apps earn roughly $22k per day, whereas entertainment applications earn only $3090. Ad revenue from mobile games. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements.

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