Google’s Privacy Sandbox Risks “Fragmenting the Internet” Says IAB Tech Lab
VideoWeek
FEBRUARY 26, 2024
Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.
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