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The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships

VideoWeek

The Week in TV Sequoia Capital Leads $100 Million Investment in Mubi Mubi, a UK-based streaming service specialising in international, independent and arthouse cinema, has raised $100 million in growth financing led by Sequoia Capital. million in the previous quarter, with 23 percent of subscribers on the ad tier. million (24.8

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

.” The Week in Tech Google Ends Plans to Introduce New Cookie Choice Mechanism Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, were now back to square one.

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Google’s Privacy Sandbox Risks “Fragmenting the Internet” Says IAB Tech Lab

VideoWeek

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

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The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

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66. Daniel Jaye – starting it all with Engage

Paleo AdTech

At its peak during the dot-com boom, CMGI was a massive holding company with a roster of storied internet brands: Lycos (search engine), GeoCities (web hosting), Planet Direct (portals), FlyCast (ad network), AdKnowledge (ad server), etc. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent.

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The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. TF1 Appoints Pierre-Alain Gérard as EVP Finance, Strategy and Procurement TF1 has appointed Pierre-Alain Gérard as EVP Finance, Strategy and Procurement.