Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Smaato is an ad platform with a proprietary ad server.

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Advertising CPM Mobile Ads CPC 54

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

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Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network? This network lets publishers monetize videos with top-quality demand at premium rates.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience.

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Advertising Video Ads Ad Server Cookies 52

Monetize More

JULY 28, 2022

Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup. However, Open Bidding also delivers a lower yield because cookie matching on this platform isn’t effective enough if you compare Ad RPMs to header bidding.

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Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

MAY 31, 2022

Let’s say your site gets half a million impressions daily, your specific monetization partner gets half a million opportunities to buy ad space. A publisher can view their rCPM metric statistics through their ad server’s data monitoring tools. Publishers using their own ad server can check their eCPM metrics.

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CPM Header Bidding Fill rate Impressions 119