Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. With Real-time bidding, an auction environment was created where advertisers can show specific ads to a particular set of audiences based on data points about that audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

DECEMBER 28, 2022

They have their own proprietary technology and they sell it as an add-on to your existing advertising platform or in some cases, they build their own platforms. The most important thing about them is that they are not just selling ads but also data. Normally, a third party is doing this on behalf of the publisher or advertiser.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 25, 2022

A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Monetize your video ad inventory with a reliable video ad provider. Ad and Header Bidding Analytics.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52