A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem
Ad Monsters
MARCH 27, 2024
After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.
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