A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem
Ad Monsters
MARCH 27, 2024
After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. While the cost looked high, no real ad dollars were spent. But was this real? How did it come about?
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