Ad network Data Management Platform Display Advertising GDPR 
InMobi
FEBRUARY 2, 2021
” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. DMPs are therefore an important link between advertisers and DSPs.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Ad revenue. However, this is starting to change. Source: Clearcode.cc Source: Clearcode.cc
Clearcode
APRIL 26, 2022
In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2003,Google acquired Applied Semantics, creators of a contextual advertising product called AdSense. In 2006, AdMob, a mobile ad network, was founded. Next up we have ad networks.
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