Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. So how do these platforms actually work? When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

JULY 8, 2022

This approach, however, makes the process not competitive enough since only one ad network is allowed to buy an impression at a time. A first-ranked ad network has the main call on responding to a request over other ad networks. Setting up the main ad server and Prebid server.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72