Brid.tv

DECEMBER 6, 2023

Advertisers can prepare by focusing on first-party cookies (creating new strategies relying on first-party data). This could potentially reduce web traffic on external websites and downgrade the value of ad inventory. So, what can advertisers do now that this switch is happening?

Cookies 87

Cookies First-Party Cookies Audience Ad Inventory 87

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52