Ad Inventory, Display Advertising and Viewability

The Power of Display Advertising and Why You Should Use It

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising

Display Advertising Banner Rich Media Advertising

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

In this article, we will explore the various aspects of programmatic advertising and provide a comprehensive understanding of this important topic. Programmatic advertising definition: what is it? It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising

Advertising Ad Inventory Machine Learning Ad network

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

What Is An Ad Server And Why You Should Use It?

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.

Ad Server

Ad Server Viewability Rich Media Banner

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI

ROI Native Advertising Ad Exchange Banner

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. eCPM is calculated by dividing the total revenue generated by an ad campaign by the number of impressions the campaign received.

CPM

CPM Ad Inventory Impressions CPL

Mobile First Creative Best Practices

InMobi

JULY 15, 2016

Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Whether it is gamified ads, ads with parallax effects, or simple interaction based message reveals, rich media ads constitute 80 percent of in-app brand display advertising.

Rich Media

Rich Media Impressions Video Ads Ad Inventory

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. How do you monetize web traffic?

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

JANUARY 31, 2022

With audience targeting similar to other programmatic channels and more sophisticated ad inventory, it’s now possible to buy and sell audio ads programmatically.

Advertising

Advertising Click Through Rate Audience Ad Space

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

It acts as an intermediary between these publishers and brands interested in advertising on their websites or apps. Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Here’s how publishers can maximize their Q4 revenue.

Header Bidding

Header Bidding Native Advertising Banner Video Ads

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

JANUARY 25, 2021

But, there are distinct differences between a typical versus a mobile ad server. What is the main difference between regular ad server and mobile ad server? For mobile display advertising , there are some things that an ad server must handle.

Rich Media

Rich Media Mobile Ads Ad Server Media

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. Work With Us What Is Programmatic Advertising?

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

SEPTEMBER 30, 2022

How Many Pre-Roll Ads Can You Queue Consecutively? By creating a playlist of many shorter videos, you will open up additional pre-roll inventory slots. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions.

Video Ads

Video Ads Conversion Rate Fill rate Ad network

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Key Companies : Google, invite media, amazon advertising, theTradeDesk, dataxu.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

AdTech Trends

The Power of Display Advertising and Why You Should Use It

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Trending Sources

The Best Mobile Ad Networks For 2023

What Is An Ad Server And Why You Should Use It?

Maximizing ROI: Analysis of Native vs Display Ads

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Mobile First Creative Best Practices

10 Top Strategies for Traffic Monetization with Programmatic Advertising

How to maximize revenue with Header Bidding? [10x more ad revenue]

The Undeniable Opportunity of Digital Audio Advertising

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

What Are Pre-Roll Ads and Why Publishers Love Them

Best Guide to Display Lumascape [2023]

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