Ad Inventory CPL Display Advertising Retargeting 
Automatad Inc.
FEBRUARY 9, 2023
eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. eCPM is calculated by dividing the total revenue generated by an ad campaign by the number of impressions the campaign received.
Single Grain
NOVEMBER 14, 2023
More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. But since it’s so large, it’s also a bit more complicated with tons of targeting features and display formats.
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