Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
It helps them to measure the value of their ad inventory and determine the best way to monetize it. By understanding CPM and observing the performance of ad inventories, they can make data-driven decisions about which ad campaigns to run, how much to charge for ad space, and how to optimize their ad placements to maximize revenue.
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