Kevel

MARCH 28, 2022

To help set reasonable (and competitive) ad prices, we outline considerations to keep in mind when determining your pricing model and ad rates. Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Determine your commitments / ad delivery model. Definition.

CPC 52

CPC CPM CPA Impressions 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Reach : The number of unique viewers exposed to the ad.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Automatad Inc.

JANUARY 13, 2023

It helps them to measure the value of their ad inventory and determine the best way to monetize it. By understanding CPM and observing the performance of ad inventories, they can make data-driven decisions about which ad campaigns to run, how much to charge for ad space, and how to optimize their ad placements to maximize revenue.

CPM 52

CPM Ad Inventory Impressions CPL 52