US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
Basis
MARCH 22, 2023
Could 2024 see the same rate of growth in CTV ad spending? It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. Video ads, whether linear TV or digital formats, have long been popular for political marketers.
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