Weekly Roundup: Google’s Privacy Sandbox Origin Trials, SDA Better Than Topics API, and More
Automatad Inc.
APRIL 6, 2022
The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. This presumably avoids legal complications under specific privacy regulations such as the GDPR. AdTech Trends.
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