Remove Ad Exchange Remove First-Party Cookies Remove Healthcare Remove Marketing
article thumbnail

What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 113