Remove Ad Exchange Remove Demand Side Platform Remove Mobile Search Remove ROI
article thumbnail

What is Demand Side Platform (DSP)?

Ad Ops Hero

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. What is a Demand Side Platform (DSP)?

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. How programmatic advertising works.