Martech

SEPTEMBER 10, 2024

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6

CPC 116

CPC Ad Tech Demand Side Platform Conversion Rate 116

SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange? How Does an Ad Exchange Work?

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

AdvertiseMint

JANUARY 24, 2024

Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI. Let’s break down the programmatic platforms into the major types. You want your ad seen on many websites and apps, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

MNTN

SEPTEMBER 19, 2024

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

MNTN

SEPTEMBER 19, 2024

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40