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Key Features of an SSP

Clearcode

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

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Why Publishers Need to Keep Their Ads.txt Files up to Date

Ad Monsters

And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. Augustine Fou says. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.”

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How Can Publishers Boost Their Ad Revenue with Header Bidding?

Ad Monsters

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Inside OKO’s Demand Marketplace

Oko

Though other methods of generating ad revenue do still exist, they’re positively horse-and-buggy compared to the technological advances provided by the algorithmic real-time bidding provided by header bidding. This method is better for everyone: for publishers it provides improved CPMs and fill rates for their inventory.

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Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Programmatic Ads Benefits. Simplified Advertising process.

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Programmatic vs Direct Advertising: What’s Better and More Profitable?

Smart-Hub

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. SmartHub's Features Have No Limits! Looking For Detailed Case Studies?