Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Ad Exchange 98

Ad Exchange Machine Learning Brand Lift Impressions 98

InMobi

SEPTEMBER 3, 2019

LEARN MORE 3) A/B Creative Testing and Campaign Concepts Testing What if you could determine, with a fairly high degree of accuracy, how a campaign and its creatives would perform before spending a single cent with a demand-side platform or ad exchange? This is essentially what concept surveys enable you to do.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

VideoWeek

MAY 9, 2025

DOJ Pursues Divestment of AdX in Google Ad Tech Monopoly Trial The US Department of Justice (DoJ) has proposed that Google sell its ad exchange AdX, as a remedy for restoring competition to the ad tech market, after a federal judge ruled that the tech giant illegally monopolised two markets in online advertising.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52