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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. But what exactly is a DSP, how does it work, and how does it differ from its counterpart, the Supply-Side Platform (SSP)?

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. But what exactly is a DSP, how does it work, and how does it differ from its counterpart, the Supply-Side Platform (SSP)?

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

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Ad Exchange: What Is It & How Does It Work?

MNTN

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Disney adds Amazon to its DRAX partnership roster

Digiday

The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. DRAX sells inventory across various properties, including Disney+, ESPN, and Hulu.

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DMP vs DSP: Differences and Similarities Explained

MNTN

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Demand-Side Platform?

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What’s the difference between AdTech and MarTech?

illumin

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

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