Martech

AUGUST 18, 2021

“With more generic keywords, you may also land up in a situation with a high percentage of false positives,” said Geetanjali Sharma , lead for PR and industry partnership at AdPushup, which connects content creators with ad exchanges. The post Balancing risk and reach: The brand safety dilemma appeared first on MarTech.

Ad Server 137

Ad Server Impressions Ad Exchange Banner 137

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 91

Cookies Ad Server Ad Exchange MarTech 91

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

SEPTEMBER 1, 2022

Elimination of bad actors : Conducting DPO allows publishers to identify and block bad actors, e.g. ad fraudsters and shady media buyers. Value recognition : Some ad exchanges and SSPs can take fees and not deliver enough value in terms of ad revenue. A faster pace of executing auctions on publisher’s ad servers.

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

FEBRUARY 15, 2022

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. FatTail integrates CRMs, BI platforms, financial systems, ad servers, and buying systems to provide a comprehensive platform for publishers. Create reports.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

JANUARY 22, 2023

Their engines produce and control the design versions of ads required for a DCO campaign. Typical elements of a CMP are: Ad builder (to design ads and their components). A publishing solution with an ad server or ad network connection to serve the ad.

Retargeting 52

Retargeting Data Management Platform A/B Testing Demand Side Platform 52

Clearcode

MARCH 13, 2023

They display ads and report on the results, including latitude/longitude positions and geo information like address, zip, region, using first-party ad servers and/or CMS systems. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Google runs the ad exchange connecting the two. Google’s defense: Disputed the definition of open-web display ads. Day 1: Accusations and badgering of witnesses (Sept.

Header Bidding 116

Header Bidding Ad Server Ad Exchange Advertising 116