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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

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