Single Grain
JULY 21, 2021
The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. Although Consent Mode’s main goal is to keep websites GDPR-compliant, it generated a new problem for marketers. Trend #6: Enhanced Conversions.
Clearcode
OCTOBER 21, 2024
This new framework aims to protect user privacy while still allowing AdTech companies to provide relevant ads. Click here to learn more about it. If personalized ads are enabled, these cookies tailor the ads shown; if disabled, they store users’ preferences. The common denominator is to protect user data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Automatad Inc.
FEBRUARY 22, 2022
Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?
Clearcode
MAY 18, 2023
Governments have enacted bills such as the General Data Protection Regulation (GDPR) , Digital Markets Act (DMA), and Digital Services Act (DSA) in the European Union, Lei Geral de Proteçao de Dados in Brazil, and the California Consumer Privacy Act (CCPA) in the United States to establish standards for data protection.
Single Grain
AUGUST 3, 2023
In response, countries globally have created privacy laws, such as Europe’s GDPR. Privacy also matters to businesses, specifically when it comes to ad fraud , which is when cybercriminals pose as businesses and gain revenue from false ad clicks. This type of ad fraud costs businesses $120 billion annually.
Monetize More
OCTOBER 18, 2022
Different ad units include square, banner, interstitial, landscape and vertical. You can even run A/B tests on your ads. Click here to find out more about Fyber. Unruly assists publishers in maximizing their ad revenues with a range of user-friendly video ad formats and access to global premium brands.
Single Grain
JUNE 5, 2023
Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.
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