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JUNE 28, 2022
Every brand, organization, or agency seems to have an app these days. Most mobile apps serve to display and video ad units. The placement varies, although it is normal for a bar to take up just under one-third of the upper or bottom screen. Full-screen pop-up ads that last a few seconds or play a video are also employed.
VideoWeek
NOVEMBER 28, 2023
The report suggests that many advertisers may have unknowingly signed up to this product since it’s an opt-out option in regular search campaigns, and can’t be opted out of in Performance Max campaigns. The volume of ads which Google may have served across these websites, and the impact on affected brands, is unclear.
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